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比非典严重 香港要出大招挽留内地游客(图) [复制链接]

发表于 2015-4-9 07:05:37 |显示全部楼层
旅游业议会主席胡兆英昨(7)日接受电台访问时表示,内地旅客来港意欲减低,会打垮所有与旅游相关的行业。他认为,因“反水货客”示威的影响,令访港旅客减少,情况比非典严峻,因商户无法控制成本以维持经营;对此业界不能坐以待毙,应尽早推出大型优惠吸引旅客回流。立法会议员姚思荣指,旅游发展局正和业界商讨推出大型推广优惠,包括一些具“震撼性”的推广活动,望短期内吸引内地短途客来港。

据悉,香港少数激进派早前发动一连串所谓“反水货客”暴力示威,不但严重冲击香港法治,亦重创香港旅游、零售、餐饮等各行各业,并带来难以消除的后遗症。旅游业议会总干事董耀中6日表示,受去年的“占领”行动及“反水货客”行动所影响,今年复活节假期的内地访港旅行团数目大跌约20%;整个3月份的日均内地访港旅行团数目,更由去年的470团,急跌逾30%至320团,形容是沙士以来最严重的打击。另有经营内地旅行团的业界人士更指出,沙士疫情尚可随时间而冲淡,暴力“反水货客”人祸却令内地旅客难以释怀,令业内推广访港团更加阻力重重。

胡兆英:比非典严重 不能坐以待毙
香港旅游业议会主席胡兆英称目前情况比非典时期严重,商户无法透过削减成本来维持营运。他续指,春季灯饰展的商务旅客减少,是业界意料之外的情况,“初初以为Leisure(消闲)客减少,但3月至4月的商务旅客不论出境或入境都录得减幅。 ”


他指,担心若商务旅客下跌的情况持续,是反映环球经济转差,“如果9月都有减幅的话,香港旅游业将步入大寒冬!”他认为业者不能坐以待毙,应尽早推出大型优惠,吸引旅客回流抵销币值的升幅。

旅游界立法会议员姚思荣透露,旅发局未来或于入境口岸派发优惠券和礼品券等活动,同时让旅客与市民受惠,又指当局将举行大型、具“震撼性”的推广活动,望短期内吸引内地短途客来港。据悉亦会仿效农历年间在机场派发优惠券之做法,刺激旅客消费。现时部分酒店亦推出“救亡”招数,包括附送二人早餐及噼价促销套房。

“震撼性大招”挽留内地游客
据悉,旅游发展局已向五大行业(即旅游、酒店、零售、餐饮业及五大景点)作出简报,邀请业界自资在6至8月提供优惠,如旅客专属折扣或实减票价等不同优惠,盼抵消港元高企对访港消费意欲影响。旅发局亦考虑在机场“突击”派发奖品或优惠券,推动旅客消费。

旅发局早前会见五大业界代表,邀请商户提供优惠,包括五大景点(即海洋公园、迪士尼乐园、山顶缆车、山顶蜡像馆及昂坪360)代表,由于该局今年额外获8000万元宣传开支,故盼增大规模,并尽可能提早推出。

有业界人士透露,大部分界别未呈交仔细优惠方案,但已表态支持,料复活节假期后有较多详情,旅发局月底向外公布整体优惠措施。当中,个别已向旅发局呈交优惠方案的旅社便推出廉价团优惠旅客,以一个包括到访主题乐园等景点、包酒店接送及导游的一天团为例,收费将比该乐园门票更便宜。
据悉,此次优惠目标是令旅客觉得来港消费“不贵”,因此多数有实际减价,而非附前设条件的优惠。上述优惠由商户提供,旅发局主要在境外推广相关优惠,亦会在香港各入境口岸宣传,当中会集中火力在机场宣传,目前正考虑推“惊喜”优惠,如在某特定时段入境的旅客可获额外礼品或优惠券奖赏。

旅游业界考虑开拓内地以外客源
内地访港旅客人数下滑,旅游业议会透露,在复活节加上清明节长假期中,内地访港旅行团大减接近两成,议会总干事董耀中形容为“非典”以来最差情况,认为可能与反水货客行动,以及其他国家地区货币贬值有关,正受“双重夹击”,议会将会密切留意旅客数字变化,业界亦会思考有何措施加强推广香港旅游业形象,并且开拓内地以外客源。

根据旅游业议会资料,上月访港内地团数目已由去年同期的每日平均470多团,跌至大约320团,甚至每日只得百多团,总干事董耀中认为,这已经是自2003年“非典”以来的最坏情况。

“非典之后我们未见过这种情况,减幅会这么大;我自己感觉是双重夹击,因为币值当然港币强,其他周边国家币值低了,加上反水货反水客,对旅客不礼貌情况,的而且确对内地旅客有阻吓作用。”他指出,反水货客行动不止令人担心港人态度并不热情,甚至引起包括安全问题等其他忧虑,东南亚和欧美旅客量等都下跌,呼吁各界停止发起相关活动,以免香港旅游业形象继续受损。

董耀中相信,旅客对香港的负面形象已经建立,若要洗脱也十分艰难,现时旅游发展局正努力与旅游业、餐饮业,以及零售业研究更多宣传方法,期望不久之后可以推出优惠和宣传,再次吸引旅客来港。另一方面,他建议政府当局参考香港主题公园限制入场人数等做法,一旦香港出现过多旅客,可在各大关口作出提示,以收分流旅客之效,又可避免香港过分挤逼,影响市民日常生活。
有专门接待内地团的香港导游指,部分导游近来已经开工不足,收入急降。

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